I wholeheartedly agree; we do not want our work to be the only thing that our life is about. Just like Ikari Sinji, in discovering that there is life for him beyond being an Eva pilot, rejects Instrumentality and saves the world, or at least what's left of it.
(Please excuse my totally unnecessary and uncalled-for Evangelion fanboy-geekery :p)
Video found as a comment by Tim Clague ("I went home") of Hugh Macleod's Blue Monster: Why Social Objects are the Future of Marketing.
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